Qualitative Methods

PTV NuStats designs and executes a full range of qualitative methods including focus groups, one-on-one and executive interviews, ethnographic observations, and cognitive testing. Projects requiring qualitative methods are rigorously designed with strict qualification criteria, always fresh recruitment, and top quality moderating and interviewing techniques. We have expert moderators with experience ranging from 5 to 25 years. We use a well vetted network of focus group facilities in virtually every major metropolitan area.